The concept, or idea, for an interior design comes early on and once established it acts as a guide through all the decision-making to come. It’s a bit like a shopping list that helps you through the maze of shelves in a supermarket and gets you to the checkout with exactly what you wanted in your basket.
I work with a concept board which visually brings together my ideas onto one page and this becomes a constant reminder of the atmosphere I wish to create. I keep coming back to the concept board throughout the design process – and this keeps me on track helping me to produce a consistent and appropriate design that meets the clients’ needs and wishes. I have developed a photo bank as a resource for my concept work and share a few with you now so you can see what I mean.
Bright, clean, airy, refreshing
Cool, still, relaxed, contented
Tranquil, calm, quiet, peaceful
Warm, friendly, convivial, welcoming
Arty, creative, original, individual
Fun, amusing, uncomplicated, easy
Organised, structured, professional, efficient
Bold, self-assured, interesting, unusual
Consistent, amusing, established, mature
And here is a concept board using photos in my photo bank. Commercial client: A fast food restaurant portraying health and fitness.
